What kind of marketing strategy do you have in place to get the word out about your e-commerce fashion venture? If you haven't already, you should do so right now.
Despite the fact that digital clothing has been there since 2018, consumers are obsessing about it right now. The digital fashion sector will benefit in 2020 as a result of the pandemic.
That a Dutch design business sold an original virtual fashion garment for a whopping $9,500!
Luxurious businesses have started producing digital clothing for their new imaginative marketing strategies as a result of all the attention.
For all the stakeholders, including customers, the environment, and the brand, this makes sense. You'll be able to grasp all we've prepared for you in a matter of seconds.
Digitalization is indeed a major trend in today's fashion business. When it comes to digitalizing your brand, it's time for you as well.
Here, you'll discover how to begin creating your first digital fashion collection!
Virtual Fashion – An Eco-Friendly Alternative:
Trends in fast fashion come and go swiftly. In the long run, this has the effect of degrading the environment.
Virtual fashion, on the other hand, is nothing more than a piece of computer code that you can wear digitally.
Are you seeking a long-term solution that brings out the most in your brand's creative spirit? But first, let's take a short look at the dilemma that actual clothes create.
Every day, tens of thousands of social media influencers purchase a new item of apparel to wear only once for a picture.
In the industry, fashions come and go at a rapid pace. You can address all of these problems with fads and waste with virtual fashion.
In addition, it gives designers, influencers, and companies the opportunity to push the frontiers of creativity like never before.
Aside from testing novel materials that aren't often utilized in the real world, designers may also experiment with digital clothing. Materials such as wood, diamond, liquid silver, and even fictional materials such as dragon skin or unicorn belts may be used in your experiments.
Brands like yours may experiment with a wide range of designs without having to make the garments themselves.
By leveraging virtual fashion as a means of moving toward a more sustainable supply chain, you've taken the proper step.
Fashion industry overproduction and overconsumption may be completely eliminated with virtual apparel.
The fashion business is the world's second-largest polluter, and you have a unique chance to make a difference by making it more environmentally friendly.
To meet all of your needs—creativity, sustainability, lowering overstock costs—virtual clothing is the answer.
As a result, you should begin the process of designing your virtual wardrobe, and we're here to assist you.
Digitalization Fashion Industry Process:
Step 1: Ideation:
The first step is to choose how you want to display your ideas. A brand-new idea or a digital version of an old fashion catalog are both acceptable concepts.
Either keep it simple or make it complex. Like a recording studio or a more basic venue. Alternatively, you may create a more ornate setting, such as a fashion show or an abstract one.
The next stage in the process is to figure out exactly what sort of design you want to develop.
A collaboration between Ralph & Russo and VSLB Puma and Fabricant is underway.
Step 2: Sketches & Texture Packs:
The more references you can come up with and discover, the better. You may use this while creating your virtual wardrobe.
You can find all of your embroidery designs, supplies, exchanges, and photographs in one convenient location. Also, you can find the size of the mannequin and the size of the body.
The next step is to turn your sources into basic designs. Colors and textiles may be readily added to your computer designs once you have them. Because of this, computerized designs are superior to hand-drawn ones.
It's easier to generate a range of designs than to sketch the same thing over and over again. Tech packs are essential for virtual fashion designers since manufacturers need them.
In addition to the garment drawing, spec sheet with dimensions, technical sketch, grading, and other design elements such as the varieties of textiles, a tech pack should include all of these items.
Step 3: Creating a Virtual Mannequin:
The mannequin may be constructed after we get all of the fabric specifications. Even if you don't plan on using an avatar to display your virtual clothing, this is still important.
To ensure that your digital apparel is shown correctly on your digital avatar, you must provide accurate dimensions of your body.
A 3D avatar of the chosen body type may be created in a matter of minutes with a few simple modifications. As a result, it is ideal for commercial use.
Step 4: 3 D Model the Base Shape of The Garment:
CLO 3D, Zbrush, and Marvelous Designer may all be used to design the basic form of the garment in 3D. All of this is dependent on the degree to which digital clothing is sophisticated.
We encourage you to download the 2020 ZBrush for free and give it a whirl. In a 3D world, drawing with a computer's brush is extremely comparable to drawing on paper.
The most essential thing is to capture the folds and the way the cloth looks as it stretches and covers an item.
Different software programs are used to design rotary patterns, fringes, and other jewelry-related elements. To ensure the greatest outcomes, both will be dealt with independently.
Step 5: Bringing Everything Together
In order to make your outfit float and seem lifelike, you'll need to posture your avatar (mannequin).
To do this, you'll need to bring both the embroidery designs and the foundation form onto your avatar.
After that, you'll go from at-position to your final stance using a simulation.
Step 6: Export the Digital Clothing for Rendering:
This is the last stage, and it involves exporting the results to your rendering engine.
Depending on your computer, you may choose from a variety of possibilities here. You'll discover a breakdown of your choices and needs right here.
There are a variety of variables that affect the time it takes for a render to complete. The longer your render takes, the more complicated your textiles and surroundings are.
The Future of the Digitalization Fashion Industry:
In reality, the majority of fashion companies today design and construct digital versions of their items before producing any physical versions.
This enables them to rapidly-produce a huge number of designs without having to wait for manufacturing. In addition, digital clothes may be superimposed on humans in movies and layered on top of a picture of a human being.
As a once-speculative forecast, it has now become the standard for every company to want to emulate.
Digital assets for players to purchase are already a priority for gaming firms. Online game Fortnite generates millions of dollars selling virtual clothing for its online avatars.
It was a collaboration with Travis Scott to advertise his new apparel line.
How Can We Use Digital Clothing?
When it comes to the fashion industry, physical storefronts are becoming less crucial as more fashion labels choose to digitize their collections. Today, more purchases are made online than in person.
The vast majority of transactions will take place online in the near future. Try on some clothing and stroll the streets of Paris while doing so.
Alternatively, what if you were able to wear antique clothing from your preferred decade? Virtual reality and digital clothes might make this feasible.
Future consumers will be much more plugged in than they are now, therefore companies need to start planning for a digital future.
Digital fashion is a huge success from both a consumer and a brand perspective. So buyers may test the goods before they purchase them, and marketers can bring designs to customers without having to produce anything themselves.
It's possible to try on digital clothing through a smart mirror pod at pop-up shops in London.
Customers will soon be able to purchase clothing online by just clicking on a fashion item and submitting an image of their own.
Afterward, the site will email you a photo of you wearing the clothing item. Customers will be able to shop in virtual shops using their VR headsets in the future as a result of this.
As a result, fashion businesses should have their own online resource center. Companies benefit from this since it saves them time and money, while also being creative and inventive.
Digitalization of the fashion sector is expected to continue to increase in importance in the near term.
Conclusion!
Prior to making physical clothes, fashion businesses employ digitalization in the fashion industry to develop digital apparel.
Companies may produce more designs in a shorter time without waiting for the manufacturing process.
Digital clothes may also be used to overlay or superimpose images of humans over the video footage.
Digitalization in the fashion business may become the standard over the next decade despite its current lack of usage.